Marketing that works how entrepreneurial marketing can add sustainable value to any sized company
"Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits." "From pricing to PR, advertising to viral marketing, th...
| Otros Autores: | , , |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Wharton School Pub
[2007]
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009639438006719 |
