Professional search engine optimization with PHP a developer's guide to SEO
Maybe you're a great programmer or IT professional, but marketing isn't your thing. Or perhaps you're a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both c...
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, IN :
Wiley Pub
c2007.
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| Colección: | Wrox professional guides.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009633598906719 |
Tabla de Contenidos:
- Search Engine Optimization with PHP; About the Authors; Credits; Acknowledgments; Contents; Introduction; Who Should Read This Book; What Will You Learn from this Book?; Contacting the Authors; Conventions; Source Code; Errata; p2p.wrox.com; Chapter 1: You: Programmer and Search Engine Marketer; Who Are You?; What Do You Need to Learn?; Preparing Your Playground; Summary; Chapter 2: A Primer in Basic SEO; Introduction to SEO; Search Engine Ranking Factors; Potential Search Engine Penalties; Resources and Tools; Summary; Chapter 3: Provocative SE-Friendly URLs; Why Do URLs Matter?
- Static URLs and Dynamic URLsURLs of the Real World; URL Rewriting; Problems Rewriting Doesn't Solve; A Last Word of Caution; Summary; Chapter 4: Content Relocation and HTTP Status Codes; HTTP Status Codes; Redirection Using 301 and 302; Removing Deleted Pages Using 404; Avoiding Indexing Error Pages Using 500; Redirecting with PHP and mod_ rewrite; Other Types of Redirects; Summary; Chapter 5: Duplicate Content; Causes and Effects of Duplicate Content; Excluding Duplicate Content; Solutions for Commonly Duplicated Pages; Summary; Chapter 6: SE-Friendly HTML and JavaScript
- Overall ArchitectureSearch Engine- Friendly JavaScript; Search Engine- Friendly HTML; Using a Custom Markup Language to Generate SE-Friendly HTML; Flash and AJAX; Summary; Chapter 7: Web Feeds and Social Bookmarking; Web Feeds; Creating RSS Feeds; Syndicating RSS and Atom Feeds; Other Sources of Syndicated Content; Social Bookmarking; Summary; Chapter 8: Black Hat SEO; What's with All the Hats?; Bending the Rules; Technical Analysis of Black-Hat Techniques; Summary; Chapter 9: Sitemaps; Traditional Sitemaps; Search Engine Sitemaps; Generating Sitemaps Programmatically
- Informing Google about UpdatesThe Sitemaps. org Standard Protocol; Summary; Chapter 10: Link Bait; Hooking Links; Traditional Examples of Link Bait; Interactive Link Bait: Put on Your Programming Hardhat!; Case Study: For tune Cookies; Summary; Chapter 11: Cloaking, Geo-Targeting, and IP Delivery; Cloaking, Geo-Targeting, and IP Delivery; Implementing Cloaking; Cloaking Case Studies; Implementing Geo-Targeting; Summary; Chapter 12: Foreign Language SEO; Foreign Language Optimization Tips; Foreign Language Spamming; Summary; Chapter 13: Coping with Technical Issues
- Unreliable Web Hosting or DNSChanging Hosting Providers; Cross-Linking; SEO-Aware Split Testing; Detecting Broken Links; Summary; Chapter 14: Case Study: Building an E-Commerce Store; Establishing the Requirements; Implementing the Product Catalog; Summary; Chapter 15: Site Clinic: So You Have a Web Site?; 1. Creating Sitemaps; 2. Creating News Feeds; 3. Fixing Duplication in Titles and Meta Tags; 4. Getting Listed in Reputable Directories; 5. Soliciting and Exchanging Relevant Links; 6. Buying Links; 7. Creating Link Bait; 8. Adding Social Bookmarking Functionality
- 9. Starting a Blog and/or Forum
