The Brand Strategy Canvas : A One-Page Guide for Startups

The Brand Strategy Canvas A One-Page Guide for Startups

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Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy. The Brand Strategy Can...

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Detalles Bibliográficos
Autor principal: Woods, Patrick. author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Berkeley, CA : Apress 2020.
Edición:1st ed. 2020.
Materias:
New business enterprises.
Venture capital.
Strategic planning.
Leadership.
Branding (Marketing).
Telemarketing.
Internet marketing.
Interactive multimedia.
Multimedia systems.
Start-Ups and Venture Capital.
Business Strategy and Leadership.
Branding.
Digital Marketing.
Media Design.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631947206719
Tabla de Contenidos:
  • Chapter 1: Getting Started with the Brand Strategy Canvas
  • Chapter 2: Overview of the Brand Strategy Canvas
  • Chapter 3: Market Opportunity
  • Chapter 4: Rational and Emotional Benefits
  • Chapter 5: Brand Positioning
  • Chapter 6: Defining Your Brand Values
  • Chapter 7: Creating a Brand Personality
  • Chapter 8: Drafting Key Messages
  • Chapter 9: Completing Your Canvas
  • Appendix A: Brand Strategy Canvas Template.

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