Make It, Don't Fake It : Leading with Authenticity for Real Business Success

Make It, Don't Fake It Leading with Authenticity for Real Business Success

An award-winning CEO and communications expert shows how authentic leadership eliminates the need for the shortcuts that sabotage success. "Fake it till you make it" just doesn't work--at least not long enough to build a sustainable business. Driven to succeed under constant pressure,...

Descripción completa

Detalles Bibliográficos
Otros Autores: Horn, Sabrina, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Oakland, CA : Berrett-Koehler Publishers, Inc [2021]
Edición:First edition
Materias:
New business enterprises > Management.
Women executives.
Branding (Marketing)
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631716606719
Tabla de Contenidos:
  • Cover
  • Title Page
  • Copyright Page
  • Contents
  • Dedication
  • Foreword
  • Introduction
  • Chapter One: Some Really Bad Advice
  • Chapter Two: So, You Want to Start a Company . . .
  • Chapter Three: Becoming a CEO
  • Chapter Four: Becoming and Staying an Authentic Brand
  • Chapter Five: Get Used to Lonely
  • Chapter Six: Airtight
  • Chapter Seven: Leader and Loser Both Begin with the Letter L
  • Chapter Eight: Way Off the Menu
  • Chapter Nine: The Founder's Curse
  • Notes
  • Acknowledgments
  • Index
  • About the Author
  • About Horn Strategy, LLC.

Ejemplares similares