Improve the outcome of your data experiments with A-B testing

Data scientists are faced with the need to conduct continual experiments, particularly regarding user interface and product marketing. Designing experiments is a cornerstone of the practice of statistics, with clear application to data science. In this lesson, you’ll learn about A-B testing and hypo...

Descripción completa

Detalles Bibliográficos
Otros Autores: Bruce, Andrew, author (author), Bruce, Peter, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: O'Reilly Media, Inc 2016.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631714806719
Descripción
Sumario:Data scientists are faced with the need to conduct continual experiments, particularly regarding user interface and product marketing. Designing experiments is a cornerstone of the practice of statistics, with clear application to data science. In this lesson, you’ll learn about A-B testing and hypothesis , or significance tests —critical aspects of experimental design for data science. What you’ll learn—and how you can apply it You will learn the central concepts of A-B testing, understand its role in designing and conducting data science experiments, and the characteristics of a proper A-B test. Through a series of sample tests, you’ll learn how to interpret results, and apply that insight to your analysis of the data. Since A-B tests are typically constructed with a hypothesis in mind, you’ll also learn how to conduct various hypothesis , or significance tests , enabling you to avoid misinterpreting randomness. This lesson is for you because You are a data scientist or analyst working with data, and want to gain beginner-level knowledge of key statistical concepts to improve the design, and outcome of your experimental tests with data. Prerequisites: Basic familiarity with coding in R Materials or downloads needed: n/a
Notas:"From Practical statistics for data scientists by Peter Bruce and Andrew Bruce"--Cover.
Date of publication from resource description page.
Descripción Física:1 online resource (10 pages)
Bibliografía:Includes bibliographical references.
ISBN:9781491978351