Design elements understanding the rules and knowing when to break them
This updated version of Rockport's best-selling Design Elements covers all the design fundamentals, from working with grids, color application, typography, and imagery to finally how to put it all together.
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Minneapolis :
Quarto Publishing Group USA
2020.
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| Colección: | Design Elements
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631334306719 |
Tabla de Contenidos:
- What is graphic design?
- Twenty rules for making good design
- Form and Space. Defining visual language
- Attributes of form
- Putting stuff into space
- Compositional strategies
- Color Fundamentals. The identity of color
- Chromatic interaction
- Color logic and systems
- When color means something
- Color in the real world
- Choosing and Using Type. Structure and optics
- Issues related to style
- The mechanics of textsetting
- Type is visual, too
- Type as information
- The World of Imagery. The nature of images
- Media and methods
- Content, concept, context
- Narrative massage
- Putting It All Together. Merging type and image
- Working with grids
- Intuitive arrangement
- Design as a system
- The working process
- Causin' some trouble : Breaking every rule in this book
- Index (By subject)
- Directory of contributors
- About the author and acknowledgments.
