The hype handbook 12 indispensable success secrets from the world's greatest propagandists, self-promoters, cult leaders, mischief makers, and boundary breakers
"Ingenious strategies and tips for leveraging shameless propaganda for personal and social good Hype runs the world. Rarely in history have people been so susceptible to propaganda and manipulative messaging-and those who have perfected the art and science of hype are coming out on top. Imagine...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York, New York :
McGraw-Hill
[2021]
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631172806719 |
Tabla de Contenidos:
- Make war, not love
- Create your own secret society (the piggybacking principle)
- Perfect your packaging
- Give the little babies their milk
- Become a trickster (at least for a little while)
- Become a magus
- Find a void and fill it
- Make it scientific
- Prayers, spells, and symbols
- Embrace theater and drama
- Set down a rock for your followers to cling to
- Fetishize work, master effortless doing.
