Not All Claps and Cheers : Humor in Business and Society Relationships

Not All Claps and Cheers Humor in Business and Society Relationships

"Scholars from various disciplines have studied humor since antiquity. Yet, over the centuries, these researchers have also struggled to conceptualize a viable, well-accepted notion of humor. Beyond pleasure and amusement, people use humor for a variety of social functions. On the one hand, hum...

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Detalles Bibliográficos
Otros Autores: J. Angell, Robert, editor (editor), Lindgreen, Adam, editor, Maon, Francois, editor, Memery, Juliet, editor, Vanhamme, Joëlle, 1973- editor
Formato: Libro electrónico
Idioma:Inglés
Publicado: London : Taylor and Francis 2018.
Edición:1st edition
Materias:
Wit and humor in business.
Industrial sociology.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009631145406719
Tabla de Contenidos:
  • Humor, business, and society
  • From society to business : humor's use and roles in activist movements
  • From business to society : humor's use and roles in marketing, corporate communications, and public relations
  • Society within business : humor's use and roles in the workplace and organizations.

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