Follow the feeling brand building in a noisy world
Elevate your brand, rise above the crowd, and build tribe In Follow the Feeling , strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Ali...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
2019.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630988306719 |
Tabla de Contenidos:
- Introduction
- Inside out : what's the value of being an outsider?
- Going haywire : what's the relationship between economics and communication?
- Resonance versus share of voice : in what direction is technology propelling us?
- Creativity applied strategically : what parts of a "brand" matter most to a digitally wired audience?
- Communication as a system : how does communication work in society?
- Lexicon triggers : branding objective: appeal to a "tribe"
- Audio cues : branding objective: develop instant recognition
- Visual stimuli : branding objective: become a "controversial" brand
- Experience drivers : branding objective: close the feedback loop
- Cultural connections : branding objective: align thoughts and actions
- Following the feeling: what's the role of technology in following the feeling?
