Hello, my name is awesome how to create brand names that stick
The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the result...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Oakland, California :
Berrett-Koehler Publishers, Inc
[2019]
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| Edición: | Second edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630925806719 |
Tabla de Contenidos:
- Cover
- Title
- Copyright
- Contents
- What's New, Pussycat?
- Preface
- Introduction
- 1 SMILE: The 5 Qualities of a Super-Sticky Name
- 2 SCRATCH: The 7 Deal Breakers
- 3 Domain Names: Secrets, Strategies, and Silliness
- 4 Creative Brief: Your Brand Name Road Map
- 5 Brainstorming: How to Be an Idea Machine
- 6 Corporate Creativity: The Power of Names in the Workplace
- 7 Name Changes: Pros and Cons
- 8 Name Review: Guardrails for Groups
- Resources
- Gratitude
- Index
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- R
- S
- T
- U
- W
- Y
- Z
- About Eat My Words
- About Alexandra
- Ask Alexandra.
