Influencer marketing for brands what YouTube and Instagram can teach you about the future of digital advertising

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future...

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Detalles Bibliográficos
Autor principal: Levin, Aron. author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Stockholm, Sweden : Apress [2020]
Edición:1st ed
Colección:Gale eBooks
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630856206719