Influencer marketing for brands what YouTube and Instagram can teach you about the future of digital advertising
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Stockholm, Sweden :
Apress
[2020]
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| Edición: | 1st ed |
| Colección: | Gale eBooks
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630856206719 |
Tabla de Contenidos:
- Chapter 1: Origins
- Chapter 2: People Are Media Companies
- Chapter 3: Influence Is an Outcome, Not a Profession
- Chapter 4: The Art and Science of Creativity
- Chapter 5: Creator-Centric Strategies
- Chapter 6: 1:1 Relationships at Scale
- Chapter 7: The 4-Step Influencer Marketing Framework
- Chapter 8: Measuring What Matters
- Glossary.-.
