Category creation how to build a brand that customers, employees, and investors will love

Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for…" There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative compa...

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Detalles Bibliográficos
Otros Autores: Kennada, Anthony, 1986- author (author), Halligan, Brian, 1967- writer of foreword (writer of foreword)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley [2020]
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630846106719

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