Cultural mediations of brands Volume 3 : unadvertization and quest for authority Volume 3 :
Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with i...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London, England : Hoboken, New Jersey :
ISTE
2020.
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| Edición: | 1st edition |
| Colección: | Science, society and new technologies series. Communication approaches to commercial mediation set ;
Volume 1 |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630829806719 |
