Grow Your Global Markets A Handbook for Successful Market Entry
Use this comprehensive primer to simplify exporting, discover exportable products and services, and determine and select the best target market entry alternative while ensuring that you get paid. US small- to medium-size business owners (SMEs with less than 500 employees) interested in entering fore...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Berkeley, CA :
Apress
2017.
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| Edición: | 1st ed. 2017. |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630685606719 |
Tabla de Contenidos:
- Part 1: Introducing Growth in Global Markets
- Chapter 1: Growth in Global Markets
- Chapter 2: Determining Your Role in Export Markets
- Chapter 3: Look at Global Marketing
- Part 2: Identifying Your Target Market and Finding Customers
- Chapter 4: Researching Export Markets
- Chapter 5: Making Export Contacts and Finding Customers
- Part 3: Negotiating around the World
- Chapter 6: What Makes Global Negotiations Different
- Chapter 7: Doing Business around the World
- Part 4: Completing the Transaction: International Trade Procedures, Regulations, and Practices
- Chapter 8: Making the Sale: Proposals, Shipping and Payment
- Part 5: The Keys to Global Market Growth
- Chapter 9: Keys to Becoming a Successful Exporter
- Chapter 10: Your Global Market Entry Plan
- Chapter 11: Complying with the Law at Home and Abroad
- Chapter 12: Selecting Foreign Representation
- Chapter 13: Governments, After Sales Service, and Foreign Travel
- Chapter 14: Building Working Relationships
- Part 6: World, National, and Your Economics
- Chapter 15: It’s Time to Grow Your Global Markets
- Chapter 16: Conclusion
- Appendix A: Common Export Documents
- Appendix B: Sample Proposal – OEM Equipment
- Appendix C: Sample Proposal – Spares
- Notes.- .
