Infonomics How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
"Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the health of their information assets. Corporations...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
London :
Taylor and Francis
2017.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630625906719 |
Tabla de Contenidos:
- chapter Introduction
- part Part I Monetizing Information as an Asset
- chapter 1 Why Monetize Information
- chapter 2 Prime Ways to Monetize Information
- chapter 3 Methods for Monetizing Information
- chapter 4 Analytics: The Engine of Information Monetization
- part Part II Managing Information as an Asset
- chapter 5 Information Management Maturity and Principles
- chapter 6 Information Supply Chains and Ecosystems
- chapter 7 Leveraging Information Asset Management Standards and Approaches
- chapter 8 Applied Asset Management for Improved Information Maturity
- part Part III Measuring Information as an Asset
- chapter 9 Is Information an Asset?
- chapter 10 Who Owns the Information?
- chapter 11 Quantifying and Accounting for Information Assets
- chapter 12 Adapting Economic Principles for Information
- chapter 13 Infonomics Trends.
