The New Rules of Marketing & PR : How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

The New Rules of Marketing & PR How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

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"The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends...

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Detalles Bibliográficos
Otros Autores: Scott, David Meerman, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, New Jersey : Wiley [2020]
Edición:Seventh edition
Materias:
Internet marketing.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630570906719
Tabla de Contenidos:
  • How the Web Has Changed the Rules of Marketing and PR
  • Web-Based Communications to Reach Buyers Directly
  • Action Plan for Harnessing the Power of the New Rules.

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