Lean customer development building products your customers will buy
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Beijing :
O'Reilly
2014.
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| Edición: | 1st edition |
| Colección: | Lean series.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630465906719 |
Tabla de Contenidos:
- Why you need customer development
- Where should I start?
- Who should I be talking to?
- What should I be learning?
- Get out of the building
- What does a validated hypothesis look like?
- What kind of minimum viable product should I build?
- How does customer development work when you already have customers?
- On-going customer development.
