Authentic marketing how to capture hearts and minds through the power of purpose
Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your orga...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
2019.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630404206719 |
Tabla de Contenidos:
- Profit meets purpose : find your company's soul
- The era of social consciousness : where technology meets humanity
- A better strategy model for a better world
- The evolution of marketing : moving from manipulation to authenticity
- Search for truths to drive constituency mapping
- Humanize your brand
- Move beyond storytelling to storydoing
- Use data-telling to anchor objectives & validate progress
- Infuse trusted voices in paid, owned & earned media
- Create a purpose-driven culture
- Measure the value purpose
- Make a plan
- Purpose is everything.
