The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business

The new rules of sales and service how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business

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"The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'--there is only buying. When potential cu...

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Detalles Bibliográficos
Otros Autores: Scott, David Meerman, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, New Jersey : John Wiley & Sons, Inc 2016.
Edición:Revised and expanded
Materias:
Selling.
Customer services.
Internet marketing.
Big data.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630163206719

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