Exporting The Definitive Guide to Selling Abroad Profitably

“Laurel Delaney writes in a tremendous spirit of service to entrepreneurial and small business leaders navigating the opportunities of globalization. Whether leading a fresh startup, a small business, or an entrepreneurial growth company seeking greatness, the question of whether—and how—to go globa...

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Detalles Bibliográficos
Autor principal:	Delaney, Laurel J. author (author)
Formato:	Libro electrónico
Idioma:	Inglés
Publicado:	Berkeley, CA : Apress 2016.
Edición:	2nd ed. 2016.
Materias:	Business. Management science. Commerce. Small business. E-business. Electronic commerce. E-commerce. New business enterprises. Internet marketing. Business and Management, general. Trade. Small Business. e-Business/e-Commerce. Start-Ups/Venture Capital. Online Marketing/Social Media.
Ver en Biblioteca Universitat Ramon Llull:	https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630087106719

Tabla de Contenidos:

Part I Building Your Foundations for Exporting
Chapter 1 Are You Ready to Export?
Chapter 2 Writing an Export Business Plan
Chapter 3 Prepping For Exports
Chapter 4 The Human Side of an Export Enterprise
Part II Creating and Using Online Marketing Platforms
Chapter 5 Online Fundamentals
Chapter 6 Creating a Social Media and Networking Presence
Chapter 7 Using e-Commerce and Social Media Sites as Stepping Stones to Export Success
Chapter 8 The E-Commerce Connectivity Craze
Chapter 9 The Mobile World at Work
Chapter 10 Marketing Your Business Worldwide
Part III Mapping Out Your Export Journey
Chapter 11 Choosing a Product to Export
Chapter 12 Exploring Your Territory
Chapter 13 Preparing and Adapting Your Product for the Export Marketplace
Chapter 14 Preparing Your Service for Export
Chapter 15 Web Design with the World in Mind
Part IV Developing Sales and Distribution Capabilities
Chapter 16 Finding Cross-Border Customers
Chapter 17 Methods of Exporting
Part V Managing the Transaction
Chapter 18 Transport, Logistics, and Fulfillment Options
Chapter 19 Pricing and Preparing Quotations
Chapter 20 Getting Paid
Chapter 21 Booking, Marking, Labeling, and Insuring
Chapter 22 Documentation, Export Licensing, and Other Procedures
Part VI Keep Building Your Business
Chapter 23 In Pursuit of Exceptional Export Service
Chapter 24 Cross-Cultural Learning
Part VII The Export Journey
Chapter 25 Global Ethics
Chapter 26 International Business Travel and Security Tips
Chapter 27 Women Business Owners
Chapter 28 New Challenging Frontiers in Emerging Markets
Chapter 29 The Top Ten Export Business Markets
Part VIII Export Mastery
Chapter 30 Export Success
Chapter 31 Essential Keys to Export Success.

Exporting The Definitive Guide to Selling Abroad Profitably

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