UX strategy : how to devise innovative digital products that people want

UX strategy how to devise innovative digital products that people want

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device pr...

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Detalles Bibliográficos
Otros Autores: Levy, Jaime, author (author), Calacanis, Jason, writer of introduction (writer of introduction)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Sebastopol, California : O'Reilly 2015.
Edición:First edition
Materias:
User-centered system design.
Human-computer interaction.
User interfaces (Computer systems)
Web sites > Design.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009630043806719
Tabla de Contenidos:
  • What Is UX strategy?
  • The four tenets of UX strategy
  • Validating the value proposition
  • Conducting competitive research
  • Conducting competitive analysis
  • Storyboarding value innovation
  • Creating prototypes for experiments
  • Conducting guerrilla user research
  • Designing for conversion
  • Strategists in the wild
  • Dénouement.

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