Fizz harness the power of word of mouth marketing to drive brand growth
DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN "Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's a...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill Education
[2015]
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629977806719 |
Tabla de Contenidos:
- Influencers : who they are and why you need them
- Two-ounce culture : why smart brands sample
- What makes you talkable? : finding your brand's story
- Strategic corporals : how and why to train your brand ambassadors
- A matter of patience : measuring word-of-mouth marketing
- Big data : the stories inside the numbers
- Save your money : word of mouth marketing and small business
- Myths, lies, and misconceptions
- Talking to your boss about word of mouth marketing.
