Fail fast or win big the start-up plan for starting now
Entrepreneurs have long been taught that to be successful, they need to spend months perfecting a business plan and finding investors before they can finally launch their business. But with the marketplace changing at lightning speed, this notion is not only outdated—it’s...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
New York :
American Management Association
2015.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629845706719 |
Tabla de Contenidos:
- Introduction: why today's entrepreneurs need to read this book
- The end of business plans
- The new way: the leanmodel framework
- Ideas are great but business models rule
- Lean resources, less is more
- Rapid prototyping, right now
- The whole customer truth
- Entrepreneurs have a new investor : the crowd
- Opportunity is here and everywhere
- Entrepreneurs who tried to fail fast and won big
- If you want to be an entrepreneur, be one
- Recommended reading, my favorites
- Appendix: about the author
- Index.
