The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer

The future of marketing strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer

Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it. The Future of Marketing shows how to anti...

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Detalles Bibliográficos
Otros Autores: Johnson, Nick (Writer on social media), author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Old Tappan, New Jersey : Pearson Education [2015]
Edición:1st edition
Materias:
Marketing.
Customer relations.
Success in business.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629719906719

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