Corporate Reputation: The Scientific Evidence Behind Corporate Reputation Management

Corporate Reputation: The Scientific Evidence Behind Corporate Reputation Management

Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of...

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Detalles Bibliográficos
Otros Autores: Alloza, Ángel Author (author), Carreras, Enrique Contributor (contributor), Carreras, Ana Contributor
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Place of publication not identified] LID Publishing Incorporated 2014
Edición:1st ed
Colección:Corporate excellence series.
Materias:
Management Styles & Communication
Management
Business & Economics
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629713406719

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