No plastic sleeves portfolio and self-promotion guide for photographers and designers
A polished and professional portfolio-including both print pieces and an online presence-is more important than ever for photographers and other creative professionals to make a great first impression and secure employment. This new edition of No Plastic Sleeves has been updated to address all facet...
| Otros Autores: | , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Burlington, Massachusetts ; Oxfordshire, England :
Focal Press
2014.
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629549006719 |
Tabla de Contenidos:
- Cover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Acknowledgments; Authors' Note; Introduction; Types of Portfolios; The Comprehensive Package; Brands and Concepts; The Book; Book Construction; The Online Presence; Marketing; Our Process; Step 1: Evaluate & Edit; Introduction; What Constitutes an Effective Portfolio?; Evaluate , Edit, and Define; For the Photographer; For the Designer; Note: Rework!; How to Start: Describe Yourself as a Creative; Exercise : Reverse View/Reverse Roles; Help : Get Feedback; How to Sort Your Work
- Q & A: Interview with Mary Virginia Swanson, Marketing Consultant and Educator (© 2013, Mary Virginia Swanson)Q & A: Interview with Richard Grefé, Executive Director, AIGA; Q & A: Interview with Joe Quackenbush, Associate Professor of Design at Massachusetts College of Art and Design; Step 2: Branding; Introduction; Brand; Research and Analysis; Discovery; Defining Your Own Brand Attributes; Reflect on Your Work; Reflect on Yourself and Interests; Reflect on Your Future; Inspiration; Looking Outward; Genres and Styles; Process; Brand Attributes; How to Identify Key Brand Attributes
- Brand StatementsExercise: Brand Book; Brand Concepts; Brand Concepts; Trends; Q & A: Interview with Will Bryant, Recent B.F.A., Graduate, Mississippi State University, Mississippi State, MS; Brand Identity; Do You Need a Brand Identity?; Verbal Components; Visual Components; Style Guide; Logos & Brand Identity; Q & A: Interview with Christine Pillsbury, VP, Group Director, Creative & UX, BEAM Interactive and Relationship Marketing; Q & A: Interview with Shauna Haider, Graphic Designer, Nubby Twiglet, Portland, OR; Q & A: Interview with Luke Copping, Photographer, Buffalo, NY
- Step 3A: Cover DesignIntroduction; Cover Design; Your Approach; Concepts; Q & A: Interview with Gail Swanlund, Co-director and Faculty, CalArts, Graphic Design Program; Understanding the Range of Possibilities; Conceptual Methodologies Defined; Brainstorming Techniques; Sketches and Word Associations; Moodboards; Promotional Exercise; Q & A: Interview with Kristen Bernard, Designer, Graduate, Endicott College , Beverly, MA; Q & A: Interview with Jamie Burwell Mixon, Professor, Mississippi State University; Design Focus; Book Size & Proportion; Dominant Elements; Subordinate Elements
- Compose the ElementsConsider Material and Formal References; Logos; Color; Color Palette: Dominant, Subordinate, Accent; Hue, Brightness, and Saturation; Symbolic and Emotional; Need Help: Three Different Strategies; Images and Iconography; Images & Iconography; A Note about Copyright and Appropriation; Understanding Copyright Law: Basics and Resources; Iconography; Using Iconography versus Visual Icons; Building Visual Texts; Composition; Overview; Hierarchy; Negative Space; Testing Out the Size & Proportion; Typography; Overview; Words of Advice; For the Designer; Tips; Copy
- Visual Techniques
