Open innovation new product development essentials from the PDMA
"A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Managemen...
| Otros Autores: | , , , |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
Wiley
2014.
|
| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629442506719 |
Tabla de Contenidos:
- Relevance and Definition of Social MediaForms of Social Media; 3.4 Social Media in New Product Development; General Overview; Level 1: Listening to Customers; Level 2: Dialogue with Customers; Level 3: Integration of Customers; Benefits and Risks; 3.5 Success Factors; Internal Success Factors; External Success Factors; 3.6 Conclusion; References; About the Contributors; Acknowledgments; 4 Prediction, Preference, and Idea Markets: How Corporations Can Use the Wisdom of Their Employees; 4.1 Introduction; 4.2 Virtual Stock Markets in Corporations: Prediction, Preference, and Idea Markets
- 5 Catalyzing Tacit Knowledge Exchange with Visual Thinking Techniques to Achieve Productive Open Innovation Collaborations
