Uprising how to build a brand--and change the world--by sparking cultural movements
The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product,...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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New York :
McGraw-Hill
2012.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629425606719 |
Tabla de Contenidos:
- Cover
- Contents
- Preface
- Acknowledgments
- Chapter 1 What Is a Movement?: And Why Should It Matter to Your Company?
- Chapter 2 From "Thinking Small" to Getting "Real": A Brief History of Movements and Brands
- Chapter 3 Why Do People Start and Join Movements?
- Chapter 4 Why Movements Are Suddenly Becoming a Movement
- Chapter 5 Ideas on the Rise: How to Find Them and Get Behind Them
- Chapter 6 Lighting the Spark
- Chapter 7 Sustaining a Movement-and Taking It Global
- Chapter 8 Why the Future Belongs to Movements
- Notes
- Index.
