Uprising how to build a brand--and change the world--by sparking cultural movements
The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product,...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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New York :
McGraw-Hill
2012.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629425606719 |
