The new emerging market multinationals : four strategies for disrupting markets and building brands

The new emerging market multinationals four strategies for disrupting markets and building brands

Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover...

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Detalles Bibliográficos
Autor Corporativo: Books24x7, Inc (-)
Otros Autores: Chattopadhyay, Amitava, author (author), Batra, Rajeev, author, Ozsomer, Aysegul, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York, New York : McGraw-Hill [2012]
Edición:1st edition
Materias:
Branding (Marketing)
Strategic planning.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629420206719
Tabla de Contenidos:
  • Choosing consumer segments and expanding internationally
  • Strategic competency building
  • International expansion through acquisitions
  • Brand-building strategies and road map
  • Building brand awareness on limited budgets
  • Building perceptions of high quality, leadership,and trust
  • Global brand associations and architecture
  • Managing a global or regional brand
  • Key takeaways.

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