Hello, my name is awesome : how to create brand names that stick

Hello, my name is awesome how to create brand names that stick

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Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how an...

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Detalles Bibliográficos
Otros Autores: Watkins, Alexandra, author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers, Inc [2014]
Edición:1st ed
Colección:BK business book.
Materias:
Branding (Marketing)
Business names.
Brand name products.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629419206719
Tabla de Contenidos:
  • ""Cover Page""; ""Title Page""; ""Copyright Page""; ""Dedication""; ""Contents""; ""Preface""; ""Introduction""; ""1 Smileâ€?The 5 Qualities of a Super-Sticky Name""; ""2 Scratchâ€?The 7 Deadly Sins""; ""3 Domainsâ€?Strategies, Secrets, and Silliness""; ""4 Creative Briefâ€?Your Brand Name Road Map""; ""5 Brainstormingâ€?How to Be an Idea Machine""; ""6 Name Reviewâ€?12 Rules for Building Consensus""; ""7 Name Changesâ€?Pros and Cons""; ""Resources""; ""The How Awesome Is My Name Self-Assessment Tool""; ""Trademarking""; ""Logos & Identity Design""; ""Service Providers""; ""Acknowledgments""
  • ""Index""""About Eat My Words""; ""About the Author""; ""Ask Alexandra""; ""Footnote""; ""Resources_fn""

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