Augmented reality law, privacy, and ethics law, society, and emerging AR technologies
Augmented Reality (AR) is the blending of digital information in a real-world environment. A common example can be seen during any televised football game, in which information about the game is digitally overlaid on the field as the players move and position themselves. Another application is Goog...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Waltham, Massachusetts :
Syngress
2015.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629239906719 |
Tabla de Contenidos:
- Cover; Title Page; Copyright Page; Contents; Endorsements; Author Biography; Technical Editor Biography; Acknowledgments; Part A - Understanding The Landscape; Chapter 1 - What is "Augmented Reality Law," and Why Should I Care?; Information in this chapter:; What is "augmented reality law"?; A horizontal study; The law of the horse; Why study AR law?; Inevitability; Convenience; Creativity; Capability; Follow the money; SmarTech Markets Publishing's revenue forecasts; Tomi Ahonen's predictions on AR usage; Gartner's estimations concerning workplace efficiency; Conclusion
- Chapter 2 - A Summary of AR TechnologyInformation in this chapter:; Introduction; Defining our terms; Augmented reality; Synonyms; Variations on the theme; Related vocabulary; A technology for all senses; Vision; Touch; Hearing; Taste and smell; Extra-sensory AR; Synthetic synthesis; Supporting, or "augmented world," technologies; Mesh networking and the panternet; Mechanical vision and sensors; Taggants for pinpoint-accurate perception; Hand and gesture tracking; Facial recognition; Levels of adoption; Now: emergence; The near future: legitimacy; The medium term: ubiquity
- The long term: maturityPart B - AR & The Law; Chapter 3 - Privacy; Information in this chapter:; Introduction; Sources of privacy law; Backdrop: The First Amendment; The common law right to be left alone; Eavesdropping and wiretapping statutes; Electronic privacy laws; Subject-specific privacy laws; Limitations on government intrusion into privacy; Privacy concerns raised by AR; Facial recognition and other biometric data; The importance of facial recognition in an augmented world; Regulating facial recognition; Data enhancement; Surveillance and sousveillance; All eyes on everything
- Sousveillance and invasion of privacySurveilling the sousveillers; Passive data collection through the Internet of Things; The IOT's sense of touch: beacons and taggants; Aggregating our interactions with the IOT; Privacy regulations and IOT; Geolocation privacy; Using AR to enhance privacy; Chapter 4 - Advertising, Marketing, and eCommerce; Information in this chapter:; Introduction; AR's use in Advertising and Marketing; How AR is currently used; Printed targets; Interactive print; Augmented products; In-store kiosks; Public installations; Projection mapping
- How AR is likely to be used for advertising in the futureMore interactivity in more places; Biometrics; Location-based advertising; False Advertising and Unfair Competition; Sources of law; False advertising and unfair competition in AR; False advertising; Ad replacement; False suggestions of endorsement or sponsorship; Allegedly deceptive advertising methods; Business defamation and product disparagement; Advertising disclosures; Disclosures required and enforced by the Federal Trade Commission; Making appropriate disclosures in the AR space; Including disclaimers in or with the claim
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