Essentials of services marketing

Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention an...

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Detalles Bibliográficos
Autor principal: Wirtz, Jochen (-)
Otros Autores: Chew, Patricia, Lovelock, Christopher H.
Formato: Libro electrónico
Idioma:Inglés
Publicado: Jurong, Singapore : Pearson Education South Asia Pte Ltd 2012.
Edición:2nd ed
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629222106719

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