The conscience economy : how a mass movement for good is great for business

The conscience economy how a mass movement for good is great for business

"A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spend...

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Detalles Bibliográficos
Otros Autores: Overman, Steven., author (author)
Formato: Libro electrónico
Idioma:Inglés
Publicado: New York : Bibliomotion, books + media 2014.
Edición:1st edition
Materias:
Social responsibility of business.
Social entrepreneurship.
Economic development > Social aspects.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629206906719
Tabla de Contenidos:
  • Introduction: good is the new bad
  • From conscious to conscience
  • The big wake-up call
  • The culture of conscience
  • The cult of brand belief
  • The death of CSR
  • The death of marketing
  • Collective innovation
  • The new accountability
  • What you see is what you get.

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