The road to luxury the evolution, markets and strategies of luxury brand management

A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and MBA students As key new luxury markets like China and India continue to expand, this book gives professionals in the industry a holistic understanding of luxury market dynamics around the world using rel...

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Detalles Bibliográficos
Otros Autores: Som, Ashok, author (author), Blanckaert, Christian, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Singapore : Wiley 2015.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629206606719
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Publicado 2015
Libro electrónico