The road to luxury the evolution, markets and strategies of luxury brand management
A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and MBA students As key new luxury markets like China and India continue to expand, this book gives professionals in the industry a holistic understanding of luxury market dynamics around the world using rel...
| Otros Autores: | , |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Singapore :
Wiley
2015.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629206606719 |
| Sumario: | A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and MBA students As key new luxury markets like China and India continue to expand, this book gives professionals in the industry a holistic understanding of luxury market dynamics around the world using relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector Includes |
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| Notas: | Description based upon print version of record. |
| Descripción Física: | 1 online resource (467 p.) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781118814321 9780470830048 |
