iPhone and iPad apps marketing secrets to selling your iPhone and iPad apps
The Easy, Complete, Step-by-Step Guide to Marketing Your iPhone/iPad Apps! There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don’t know m...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Ind. :
Que
c2010.
|
| Edición: | 1st edition |
| Colección: | Que Biz-Tech
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629130906719 |
Tabla de Contenidos:
- Cover
- Table of Contents
- Introduction
- Part I: Your Marketing Message
- Part II: Delivering Your Message
- Part III: Pricing Your iPhone/iPad App
- Part IV: Implement a Marketing Plan/Launch Your App
- 1 Your iPhone and iPad App Marketing Strategy: Grand Slam or Base Hits?
- We've Seen This Movie Before
- The Big Win-Grand Slam
- The Steady Win-Base Hits
- The No Win-Strikeout
- Benefits/Drawbacks of the Big Win and Steady Win Strategies
- 2 What Makes a Winning iPhone/iPad App?
- Build Something Unique
- Deliver New Features
- Tie Your App into Trends and News
- Tie into Seasons and Holidays
- Tie Your App to Part of a Wider Solution
- Apps Created from Other Platforms
- 3 Identifying Your App's Unique Value
- The Four Questions
- Who Are Your Competitors?
- What Are the Key Features of Your iPhone/iPad App?
- What Are the Benefits of Your iPhone/iPad App?
- What's Unique about Your App?
- 4 Identifying Your Target Audience
- Refining Your Audience
- Segmenting Your Market
- Targeting Your Market
- 5 Building Your App's Total Message
- Choose an Effective App Name
- Basic App Naming
- Get Creative
- Search for Synonyms
- Use Google to Help
- Select and Test Your App Names
- App Store Text: Lighten It Up
- Make Graphics Your Focal Point
- Make Your App's Icon Jump
- Build a Simple, Clean Product Website
- Who Is Your Audience?
- Developing Great Web Copy
- Make Your Content Usable
- Strive for Immediate Positive Reviews
- 6 Electronic Word of Mouth
- Positive External Reviews
- Coordinated Marketing Effort
- Generating Demand
- Reaching Interested Buyers
- Choosing the Right Delivery Methods
- Three Key Areas
- Direct Marketing for Your App
- Direct Mail
- Promoting Your App
- Your App in Traditional Media (Newspapers, Radio, TV)
- Advertising Your Apps
- Paid Search.
- Online Advertising
- Building a Community
- 7 Using Social Media in Your App Marketing
- Selecting Your Social Media Tools
- Using Facebook
- Your Facebook Marketing Objectives
- Using Twitter
- Using Blogs
- Using RSS
- Using LinkedIn
- Using YouTube
- Video Basics
- 8 Timing Your Marketing Activities
- App Buying Cycles
- Is Your App Seasonal?
- Hitting the Grand Slam
- Timing the Launch of Your App
- Submitting Your App for Review
- 9 Getting the Word Out About Your Apps
- When to Write a Press Release
- Do You Have What It Takes?
- Writing Your Press Release
- The Anatomy of a Press Release
- Developing the Body Copy
- Embedded Links
- Attaching Multimedia to Your Press Release
- Press Release Signature
- Publishing and Distributing Your Press Release
- When to Launch Your Press Release
- 10 Pricing Your App
- Competing Against Free Apps
- Be Found
- Make Your App Better
- Make Your App More Intuitive
- Provide Better Graphics
- Create Documentation
- Offer Some Technical Support
- Develop a Reputation for Customer Service
- Go Viral
- Some Pricing Misconceptions
- Offer a Free Version of Your App
- Setting Your App's Price
- 11 Conducting an App Pricing Analysis
- Cost/Benefit Analysis
- Quantifying App Development Costs
- Quantifying the Benefits
- Performing a Cost/Benefit Comparison
- Breakeven Analysis
- Some Caveats
- 12 Selling Value over Price
- Selling Value
- Selling Quality
- Selling Usefulness
- Selling Return on Investment
- Additional Thoughts on Selling Value
- 13 Breaking into the App Store Top 100
- Develop a Great App
- Beat Up Your App Mercilessly
- Have Friends in High Places
- Cross-Promote
- Price It Right
- Integrate Your App with Other Apps
- Optimize Your Web and App Store Copy
- Develop Your Brand and Promote It Like Crazy
- Reach Out to Apple.
- 14 Level the Playing Field with a Free App
- Build a Paid App-Standalone
- Build a Free App, Build a Following
- Build a Paid App and a Free App at the Same Time
- In-App Purchases
- Free Apps with Ads
- From Paid to Free
- 15 The App Pricing Roller Coaster
- Raising Your Price
- Lowering Your Price
- Temporary Price Drops
- Value-Add Sales
- 16 App Promotions and Cross-Selling
- Promotional Marketing for iPhone/iPad Apps
- Cross-Selling and Up-Selling
- Up-Selling
- 17 Using iPhone/iPad Analytics
- Analytics Components
- Track Your App's Sales
- Track Your App's Location
- Track Your App's Usage
- Track Specific App Events
- Measure App Interface Patterns
- Top Analytics Vendors
- Flurry/Pinch Media
- Mobclix
- Analytics and Privacy
- Managing a User's Privacy Expectations
- 18 Why Have a Marketing Plan?
- Top 10 Reasons Why You Should Have an App Marketing Plan
- Focuses Your Target Market
- Allocates Marketing Funds
- Measures Your Progress
- Provides a Roadmap for Growth
- Helps You Obtain Funding
- Coordinates Your App Launches
- Sets Realistic Sales Targets
- Evaluates Your Competitors
- Sets Prices and Defines Promotions
- Defines a Strong Value Proposition
- 19 Components of an App Marketing Plan
- Marketing Goals and Objectives
- Product Objectives
- Your iPhone/iPad App Sales Objectives
- Profit Objectives
- Pricing Objectives
- Market Analysis
- Business Environment
- Demographics
- Competition
- Consumer Analysis
- Strengths, Weaknesses, Opportunities, and Threats Analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Marketing Focus
- Your App's Functionality
- Promotions
- Price
- Financial Information
- Marketing Calendar
- 20 Marketing Essentials
- Write About What's New and Exciting
- Striking a Balance
- 21 25 Essential iPhone/iPad Marketing Activities.
- Delivering Your iPhone/iPad App to the World
- Seek Reviews from Any Site That Matches Your App's Category
- Showcase Your App on the App Store
- Use Press Releases Consistently
- Market Through Email
- Use Word of Mouth
- Use Targeted Advertising
- Use Analytics for Your Apps
- iPhone/iPad Pricing and Promotions
- Develop a Pricing Strategy
- Promote from Ads Within Other Apps
- App Product Website
- Increase Your Website SEO
- Let Visitors Market Your Site
- Social Media Marketing
- Promote Through YouTube
- Promote Through LinkedIn
- Promote Through Blogs
- Create a Facebook Fan Page
- Create Digg Articles and Videos
- Visit Forums and Post Comments
- Other App Marketing Activities
- Create Trial and Paid App Versions
- Secure App Launch Sponsorships
- Continuously Improve Features
- Collaborate with Other People
- Seek Non-App Review Sites for Your App
- Exchange Ad Space
- Create an Icon Worth Remembering
- Determine Your App's Unique Value
- 22 Implementing Your Plan
- Determine Goals for the Campaign-What Results Do You Hope to Achieve?
- Establish Measurement Criteria
- Gather Prospects to Target for Campaign
- Tracking Results-Measuring Marketing ROI
- Managing Your App Marketing Activities
- 23 iPhone/iPad Apps for Corporate Marketing
- Is an iPhone/iPad App Right for Your Company?
- Build an App to Extend/Reignite the Brand
- Apps to Extend a Web-Based Product's Use
- NetSuite
- Fidelity Investments
- Woodforest Mobile Banking
- Chipotle
- Index.
