Smart pricing how Google, Priceline, and leading businesses use pricing innovation for profitability
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Upper Saddle River, N.J. :
Wharton School Pub. ; Pearson Education
c2010.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009629017006719 |
Tabla de Contenidos:
- "Pay as you wish" pricing
- Why the best things in life are free
- The art of price wars
- Thinking small
- The automatic markdown
- Name your own price
- Subscribe and save : pricing for marketing profitability
- The snob premium
- Pay if it works.
