New business : next steps : the all-in-one guide to managing, marketing and growing your small business

New business next steps : the all-in-one guide to managing, marketing and growing your small business

‘ Refreshingly clear. Answers all those questions that entrepreneurs keep asking. ’ Robert Craven, author, Bright Marketing and Kick-Start Your Business So you've launched your new business. But what do you need to do now to make sure it succeeds? This all-in-one guide will help you make sur...

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Detalles Bibliográficos
Otros Autores: Goodman, Ed, author (author), Hawkins, Ann, author
Formato: Libro electrónico
Idioma:Inglés
Publicado: Harlow, England ; New York, United States : Pearson [2015]
Edición:1st edition
Materias:
Small business > Management.
New business enterprises > Management.
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628959706719
Tabla de Contenidos:
  • Cover
  • Contents
  • About the authors
  • Acknowledgements
  • How to get your own questions answered
  • Introduction
  • Chapter 1: Managing the business
  • Case study: Klaxon
  • Chapter 2: Managing growth
  • Case study: Social i Media
  • Chapter 3: Managing finances
  • Case study: Contraband International
  • Chapter 4: Managing social media
  • Case study: The Nutty Tarts
  • Chapter 5: Managing technology
  • Case study: Clarity Heating
  • Chapter 6: Managing marketing
  • Case study: SnoozeShade
  • Chapter 7: Managing sales
  • Case study: Onespacemedia
  • Chapter 8: Managing customers
  • Case study: The Elite Swimming Academy
  • Chapter 9: Managing people
  • Case study: Breckland Orchard
  • Chapter 10: Managing your exit
  • Index.

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