Shopper marketing profiting from the place where suppliers, brand manufacturers, and retailers connect
The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence , and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence acro...
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| Otros Autores: | , |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Pearson Education
c2014.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628884406719 |
