Mobilized marketing how to drive sales, engagement, and loyalty through mobile devices

"Integrate your mobile marketing program and take your brand to the next levelMobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeata...

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Detalles Bibliográficos
Autor principal: Hasen, Jeff, 1958- (-)
Formato: Libro electrónico
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley 2012.
Edición:1st edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628849106719
Tabla de Contenidos:
  • pt. 1. The early years
  • pt. 2. The present
  • pt. 3. The future.