Website optimization an hour a day
Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic...
| Autor principal: | |
|---|---|
| Autor Corporativo: | |
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Ind. :
John Wiley & Sons
2012.
|
| Edición: | 1st ed |
| Colección: | Serious skills.
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628740406719 |
Tabla de Contenidos:
- Foreword; Introduction; Who Should Read This Book; What You Will Learn in This Book; What You Will Not Learn in This Book; How Long until I See Good Results?; What You Need; What Is Covered in This Book; How to Contact the Author; Legal Disclaimer; Chapter 1: Setting the Website Optimization Scene; Introduction to Website Optimization; The Rise of Website Optimization: The Aftermath of the Dot-com Bubble Bursting; The Differences between Landing Page Optimization, Conversion Rate Optimization, Website Testing, and Website Optimization
- The Difference between Website Optimization and Search Engine Optimization (SEO)Chapter 2: Set Up and Improve Usage of Key Web Analytics and Testing Tools; Week 1: Learn the Importance of and Set Up an Analytics Tool; Monday: Understand the Need for Web Analytics Data to Help Website Optimization Efforts; Tuesday: Select a Web Analytics Tool for Your Website; Wednesday: Implement Your Web Analytics Tool and Test to Make Sure It's Working Correctly; Thursday: Know How to Set Up Your Website Conversion Goals; Friday: Set Up Key Segments of Visitors to Monitor and Target
- Week 2: Find Your Website Conversion Rate, Success Metrics, Benchmark, and Set TargetsMonday: Check Your Current Traffic Levels and Set Targets; Tuesday: Check Your Website's Overall Conversion Rate and Set Targets; Wednesday: Check Your Repeat Visit Rate and Set a Target; Thursday: Find Specific Success Metrics for Your Website Type and Benchmark; Friday: Set Targets for Your Success Metrics; Week 3: Learn the Importance of and Set Up a Website Testing Tool; Monday: Understand the Importance of Having a Testing Tool; Tuesday: Familiarize Yourself with the Available Website Testing Tools
- Wednesday: Determine a Budget and Understand Possible Technical Barriers for Tool SelectionThursday: Implement Your Testing Tool, Setup, and QA Test Campaigns; Friday: Understand Web Testing Tool Terminology, Concepts, and Reports; Chapter 3: Lay the Foundations for Optimization Success; Week 4: Learn Key Optimization Fundamentals to Help You Succeed; Monday: Identify Your Company's Current Website Optimization Performance; Tuesday: Evangelize and Create an Analytics and Optimization Culture; Wednesday: Prepare a Better Initial Website Optimization Strategy
- Thursday: Create Detailed Test PlansFriday: Consider Test Outsourcing-When and Why; Week 5: Understand and Create an Optimization Organization; Monday: Find an Executive Sponsor for Your Optimization Efforts; Tuesday: Gain Buy-in from Key Stakeholders; Wednesday: Assemble a Dedicated Optimization Team; Thursday: Integrate Testing and Optimization Web Processes into Your Company; Friday: Communicate, Review, and Iterate; Week 6: Learn Testing Best Practices to Improve Your Success; Monday: Use an Insightful, Hypothesis-Driven, and Iterative Testing Approach
- Tuesday: Learn Strategies for Creating Effective Tests
