Design for emotion
Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world exa...
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
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Amsterdam :
Morgan Kaufmann
2012.
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| Edición: | 1st edition |
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| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628717106719 |
| Sumario: | Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users. This isn't just another design theory book - it's imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intent |
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| Descripción Física: | 1 online resource (xvi, 217 pages) : color illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781280581663 9786613611444 9780123865328 |
