Introduction to the Music Industry
Introduction to the Music Industry: An Entrepreneurial Approach is an introductory textbook that offers a fresh look at one of the fastest-changing businesses in the world today. Emphasizing the importance of entrepreneurial thinking for the music industry, this textbook engages college-level studen...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor and Francis
2012.
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| Edición: | 1st edition |
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628630606719 |
Tabla de Contenidos:
- Cover; Title; Copyright; Contents; Preface; Acknowledgments; PART 1 Thinking Like an Entrepreneur; CHAPTER 1 Fundamentals of Entrepreneurial Thinking; Chapter Overview; Key Terms; An Entrepreneur's Story: Brian McTear and Weathervane Music; Industry Essentials: The Fundamentals of Entrepreneurial Thinking; Defining Entrepreneurship; Characteristics of Entrepreneurial Thinking; Why You Need to Think Like an Entrepreneur; A Venerable Industry in Transition; Meet Third Rail; Opportunities Ahead: Thinking Like an Entrepreneur; Conclusion; Talking Back: Reflect and Prepare for Class Discussions
- CHAPTER 2 Creative Problem SolvingChapter Overview; Key Terms; An Entrepreneur's Story: Alex White, Next Big Sound; Industry Essentials: Creative Problem Solving; Strap on Your Growth Mindset; Identifying Problems and Recognizing Opportunity; Generating Great Ideas for Solving Problems; Crowdsourcing: Revolution in Problem Solving; Another Entrepreneur's Story: Kimberley Locke and I Am Entertainment; Opportunities Ahead: Thinking Like an Entrepreneur; Conclusion; Talking Back: Reflect and Prepare for Class Discussions; CHAPTER 3 Brand You; Chapter Overview; Key Terms
- An Entrepreneur's Story: John Janick and Fueled By RamenIndustry Essentials: Brand You; Popular Music and the Birth of the Music Artist; The Artist and the Business of Selling Music; Understanding the Commercial Translation of the Artist as a Music Product; Understanding the Artist as a Brand; Conclusion; Opportunities Ahead: Thinking Like an Entrepreneur; Talking Back: Reflect and Prepare for Class Discussions; PART 2 Contacts and Contracts; CHAPTER 4 Copyright Law and the Music Industry; Chapter Overview; Key Terms; An Entrepreneur's Story: Patrick Sullivan and RightsFlow
- Industry Essentials: Development of U.S. Copyright LawIntroduction: Intellectual Property-Creations of the Mind; Opportunities Ahead: Thinking Like an Entrepreneur; Conclusion; Talking Back: Reflect and Prepare for Class Discussions; CHAPTER 5 International Copyright and Trade Agreements; Chapter Overview; Key Terms; Industry Essentials: International Conventions and Intellectual Property Protection; Introduction; What Is "Property" and Why Are There Laws to Protect It?; Historical Background; Moving into the Digital Era; World Intellectual Property Organization
- The World Trade Organization and the TRIPS AgreementCopyright Reform in the U.K.; Opportunities Ahead: Thinking Like an Entrepreneur; Conclusion; Talking Back: Reflect and Prepare for Class Discussions; CHAPTER 6 The Role of the Music Publisher; Chapter Overview; Key Terms; An Entrepreneur's Story: Aaron Bisman and JDub Records; Industry Essentials : The Role of the Music Publisher; Quick Review of Music Copyright; Introduction to Music Publishing; Inside a Music Publishing Company; The Major Functions of a Music Publisher; Do-It-Yourself (DIY) Music Publishing: A Third Rail Story
- How Songwriters and Publishers Earn Money
