The Financial Times essential guide to making business presentations how to deliver a winning message
The critical knowledge you need to plan, write and deliver your next presentation with maximum impact. Written by a co-founder of the Professional Speaking Association, this book focuses on getting you the results you need from your presentation, whether you are selling a product or service, a propo...
| Otros Autores: | |
|---|---|
| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Harlow, England :
Pearson Education Limited
[2012]
|
| Edición: | 1st edition |
| Colección: | Financial times essential guides.
|
| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628533906719 |
Tabla de Contenidos:
- Cover
- The Financial Times Essential Guide to Making Business Presentations
- Contents
- About the author
- Introduction
- Part 1 Planning
- Successful presentations
- Live test
- The power of demonstration
- Classified results
- Engaging the emotions
- The decade's political success story
- In times of war
- The Greeks valued oratory
- Summary
- Why presentations fail
- Does it matter if a presentation fails?
- Check how well you are presenting
- Two common misconceptions
- What does your presentation actually cost?
- The Dirty Dozen
- Summary
- Essential planning: getting started
- The important of your own role
- Elevator Speech
- Beware relying on facts alone
- Four kinds of questions
- Summary
- Deciding what to say
- Five main types of presentation
- Negative elements
- Positive elements
- Filtering the content
- Talk about what you know
- Problem solving
- Brand proposition
- Is there a take-away?
- Summary
- Part 2 Doing it
- Drafting your presentation
- Getting caught out
- 'Say a few words'
- Tale of two talks
- What to talk about
- Write your headline
- Blank page to first draft
- Using stories
- Summary
- Being persuasive
- The purpose of a presentation
- Why delivery is important
- What do people expect from you?
- Seven essentials of persuasion
- AIDA
- Commitment
- Summary
- Using visual aids
- Types of visual aids
- Good enough is not enough
- Projecting slides or film
- Video or film clips
- The visual aids you create
- Use of props
- Summary
- Connecting with the audience
- Seven-point strategy for overcoming nervousness
- How audiences listen
- Power of association
- Overcoming the rejection reflex
- How audiences process information
- How large groups and nations process information
- Dealing with facts
- Why you must be succinct
- Body language.
- Unspoken language
- Summary
- Delivering your message
- Power in delivery
- The mind instructs the body
- Appearance and charisma
- Be committed to helping the audience
- The way you sound
- Using a microphone
- Take charge of the platform
- Pitch, pace and pauses
- Involve your audience
- Connecting with the audience
- Gestures and movement
- Presentation essentials
- Summary
- Part 3 Reviewing and coaching
- For experienced presenters
- The ten elements
- Six different kinds of presentation
- The importance of the right language
- How skilful orators stir the emotions
- The emotional journey
- Summary
- Going forward
- Chapter summaries
- Checking your progress
- Spoken summary
- Index.
