The reluctant entrepreneur turning dreams into profits
"Intelligent strategies for starting and growing a small business with minimal personal financial risk A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misco...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons
2012.
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| Edición: | 1st edition |
| Colección: | Agora Series
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628485306719 |
Tabla de Contenidos:
- THE RELUCTANT ENTREPRENEUR; CONTENTS; FOREWORD: IS THIS AN "INSPIRATIONAL" BOOK?; ACKNOWLEDGMENTS; INTRODUCTION: Entrepreneurship: What It Is . . . and Isn't; THE REALITY OF CALCULATED RISK; THE RELUCTANT ENTREPRENEUR; LAUNCHING A SUCCESSFUL BUSINESS TAKES MORE THAN MOTIVATION; IT'S OKAY TO BE CAUTIOUS; SUCCESS IS NOT A ROLL OF THE DICE; AND ONE MORE THING . . .; CHAPTER 1: WHAT, EXACTLY, IS A RELUCTANT ENTREPRENEUR?; PHILIP KNIGHT'S STORY; WHAT WE CAN LEARN FROM THIS . . .; HATCHING A BUSINESS WHILE YOU KEEP YOUR DAY JOB; THE MYTH OF THE "ENTREPRENEURIAL TYPE"
- CHAPTER 2: THE FIRST QUESTION YOU MUST BE ABLE TO ANSWER RULE NUMBER ONE OF RELUCTANT ENTREPRENEURSHIP; YOUR INITIAL CHALLENGE: GENERATING POSITIVE CASH FLOW; EDUCATING YOURSELF ABOUT BUSINESS; CHAPTER 3: WHAT IT TAKES TO BE A SUCCESSFUL RELUCTANT ENTREPRENEUR; THE RELUCTANT ENTREPRENEUR IS A SMART ENTREPRENEUR; THE FOUNDATION OF YOUR BUSINESS: SIX STRATEGIC CHOICES YOU HAVE TO MAKE AT THE VERY BEGINNING; IT'S NOT ROCKET SCIENCE; CHAPTER 4: HATCHING THE NEW BUSINESS: OVERCOMING FEAR AND TAKING ACTION; YOUR FIRST THREE ACTION STEPS; HOW DO YOU FIND A MENTOR?; PUTTING FEAR ON YOUR SIDE
- CHAPTER 5: THE MAGIC HAPPENS WHEN YOU HIRE SUPER STARS RECOGNIZING SUPERSTAR POTENTIAL; KNOWING WHAT YOU'RE LOOKING FOR; HOW DO YOU FIND THESE PEOPLE?; THE CARE AND FEEDING OF A SUPERSTAR; HOW TO STRUCTURE A SUPERSTAR ORGANIZATION; THE BEST INVESTMENT YOU WILL EVER MAKE; CHAPTER 6: MASTERING THE ART OF BUSINESS RELATIONSHIPS; THE RELUCTANT ENTREPRENEUR'S GUIDE TO MAKING FRIENDS IN HIGH PLACES; 12 WAYS TO GET PEOPLE TO WANT TO DO BUSINESS WITH YOU; A SIMPLE TRICK THAT WILL MAKE IMPORTANT PEOPLE WANT TO TALK TO YOU
- HOW TO GET OTHERS TO TELL YOU THEIR MOST VALUABLE SUCCESS SECRETS-A TECHNIQUE I LEARNED FROM A SELF-MADE MULTIMILLIONAIRE NEVER PASS UP THE OPPORTUNITY TO MAKE A CONNECTION THAT CAN DO YOU SOME GOOD; SEEK OUT MUTUALLY-BENEFICIAL PARTNERSHIPS; IT DOESN'T TAKE MUCH TO MAINTAIN RELATIONSHIPS WITH ALL YOUR IMPORTANT CONTACTS-EVEN HUNDREDS OF THEM; CHAPTER 7: HOW TO BECOME A MARKETING GENIUS; EVERY BUSINESS IS ABOUT THE SELLING; THE BEAUTY OF DIRECT MARKETING; MASTERING THE ART OF PERSUASION; THE DIFFERENCE BETWEEN WANTS AND NEEDS; THE DIFFERENCE BETWEEN FEATURES AND BENEFITS
- THE DIFFERENCE BETWEEN BENEFITS AND DEEPER BENEFITS THE USP: MAKING YOUR PRODUCT STAND OUT FROM THE COMPETITION; HOW TO USE YOUR USP TO CREATE A SUCCESSFUL ADVERTISING CAMPAIGN; RESIST THE URGE TO TRY SOMETHING COMPLETELY DIFFERENT; SHORT-TERM RESULTS VERSUS LONG-TERM PROFITS; CHAPTER 8: MAINTAINING CONTROL OF YOUR GROWING BUSINESS; PUSHING HARD FOR PROFITS; YOU CAN NEVER, EVER STOP PUSHING ON EVERY SINGLE FRONT; HOW MUCH OF YOUR PROFITS SHOULD GO INTO YOUR POCKET-AND HOW MUCH SHOULD GO BACK INTO YOUR BUSINESS?; WHY YOU SHOULD IGNORE THE "EXPERTS" AND DETERMINE YOUR OWN COMPENSATION
- CREATE A CULTURE THAT RESPECTS MONEY
