Women want more : how to capture your share of the world's largest, fastest-growing market

Haven't women gotten everything they want? Economic power? Social influence? Business clout? Yes, but it turns out that these fantastic gains have come at a heavy price, as consumer goods experts Michael J. Silverstein and Kate Sayre discovered in an unprecedented study of 12,000 women in forty...

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Detalles Bibliográficos
Otros Autores: Silverstein, Michael J Author (author), Butman, John Contributor (contributor), Sayre, Kate Contributor
Formato: Libro electrónico
Idioma:Inglés
Publicado: [Place of publication not identified] HarperBusiness 2009
Edición:Adobe digital edition
Materias:
Ver en Biblioteca Universitat Ramon Llull:https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628473506719

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