Search engine optimization your visual blueprint for effective internet marketing
A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web si...
| Autor principal: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Ind. :
Wiley
2010.
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| Edición: | 2nd ed |
| Colección: | Visual read less, learn more.
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628445406719 |
Tabla de Contenidos:
- Search Engine Optimization: Your visual blueprint for effective Internet marketing, 2nd Edition; Credits; About the Author; Author's Acknowledgments; How to Use This Visual Blueprint Book; TABLE OF CONTENTS; THE HISTORY OF SEARCH-ENGINE OPTIMIZATION; Chapter 1: Getting Started with Search-Engine Optimization; Choose a Topic; Find Your Target Audience; Set a Budget; Set Goals; Put a Team Together; Keep Up with Industry News; Attend an Industry Conference; Chapter 2: Keyword Generation; An Introduction to Keyword Generation; Select Keywords; Analyze Your Competition with Compete.com
- Keyword Research with KeyCompeteKeyword Research with KeywordSpy; Analyze Your Competition with SEMRush; Using the Wordtracker Keyword Suggestion Tool; Using the Google Keyword Suggestion Tool; Research Keywords with Keyword Discovery; Analyze Keywords with Keyword Discovery; Filter Keywords with Keyword Discovery; Chapter 3: Creating Pages; An Introduction to Creating Pages; Choose Filenames; Optimize Title Tags; Optimize Meta Description Tags; Optimize Meta Keyword Tags; Create a Meta Robots Tag; Add Emphasis with Header Tags; Using Text Modifiers; Optimize Images; Create Links
- Validate HTMLChapter 4: Basic Web Site Structure; An Introduction to Basic Web Site Structure; Find Web Hosting; Establish a Domain Name; Optimize for Multiple Browsers; Plan and Design a Web Site Structure; Link within Subject Matter Themes; Design a Sitemap; Create a Company Information Page; Create a Privacy Policy; Chapter 5: Advanced Web Site Structuring; An Introduction to Advanced Web Site Structuring; Create a Robots.txt File; Using the Nofollow Attribute; Structure URLs Correctly; Protect Yourself with an .htaccess File; Using Mod_Rewrite to Rewrite URLs
- Redirect Non-WWW Traffic to WWWRedirect with 301 Redirects; Chapter 6: Creating Content; An Introduction to Creating Content; Write for People, Not Search Engines; Avoid Duplicate Content; Using Proper Keyword Density; Using Latent Semantic Content; Keep Content Current; Optimize Non-HTML Documents; Chapter 7: Creating Communities; An Introduction to Creating Communities; Create a Blog with WordPress; Create a Blog with Blogger; Create a Blog with Tumblr; Write Search-Engine-Optimized Posts; Make Your Blog Successful; Create a Community with vBulletin; Create a Community with phpBB
- Make Your Forum SuccessfulAdd Reviews to Your Web Site; Chapter 8: Building Links; An Introduction to Building Links; Evaluate Competition; Evaluate Potential Linking Partners; Gather Link Intelligence with Linkscape; Acquire Quality Links; Using Effective Anchor Text; Link Directory Submissions; Article Directory Submissions; Community Participation; Request One-Way Links; Buy Links; Chapter 9: Using Google Analytics; An Introduction to Google Analytics; Create an Account; Install Tracking Code; Set Conversion Goals; Exclude Your IP Address with Filters
- Exclude Traffic from a Particular Domain
