Event marketing how to successfully promote events, festivals, conventions, and expositions
Event Marketing
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festiv...
| Otros Autores: | |
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| Formato: | Libro electrónico |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc
2012.
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| Edición: | Second edition |
| Colección: | The Wiley Event Management Series
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| Materias: | |
| Ver en Biblioteca Universitat Ramon Llull: | https://discovery.url.edu/permalink/34CSUC_URL/1im36ta/alma991009628364106719 |
Tabla de Contenidos:
- Cover; Title Page; Foreword - Liz Bigham; Series Editor Foreword - Dr. Joe Goldblatt, CSEP; Preface; In Appreciation Of; What Is an Event and What Is Event Marketing?; The Evolution of Event Marketing; The Theory and Practice of Event Marketing; Sponsorship and Cause-Related Event Marketing; E-Event Marketing; Entertainment and Festival Event Marketing; Corporate Event Marketing; Association, Convention, and Exhibition Event Marketing; Social Event Marketing; Future Forces and Trends in Event Marketing; Event Marketing Case Studies; Resources
